New Car Deals for August 2010: Luxury Cars

Sales of luxury cars are finally beginning to turn upward, which is good for the auto business and may be a harbinger of positive economic news ahead. That this segment continues to offer among the largest sales incentives--in some cases topping five figures—doesn’t hurt. After all, even those who are wealthy still love to sniff out a bargain. Models in this segment most often carry dealer rebates, so you’ll have to be a steadfast negotiator to get the full amounts—and don’t forget about the dealer’s markup over invoice price as well. The 2010 Audi A8, which is being redesigned for 2011, makes its first appearance on its list with a possible $5,000 price reduction. Similarly, the Saab 9-5 is all-new for model-year 2010 and Saab is offering a generous $8,000 cash allowance on outgoing 2009 models.

Here are the Best Deals on Luxury Cars for August 2010:
2010 BMW 6 Series: $10,000 marketing support (M6: $12,500) and 0.9 percent financing to 60 months, 2.9 percent to 72 months.
2009 Saab 9-5: $8,000 cash or 0.0 percent financing to 72 months.
2010 BMW 5 Series: $5,500 marketing support M5: ($7,000) and 0.9 percent financing to 60 months, 2.9 percent to 72 months.
2010 Audi A8: $5,000 marketing support and 0.9 percent financing to 60 months.
2010 Lincoln Town Car: Up to $4,000 cash or 0.0 percent financing to 60 months, 1.9 percent to 72 months and $1,000 marketing support.